Cloth first. Everything else follows.
Menswear and boyswear cut from cotton, denim and linen we would wear ourselves. Honest weaves, sizes that actually fit, and one all-inclusive price — the figure you see is the figure you pay, delivered anywhere in India.
Clothes that survive the week
Shirts, tees, kurtas and denim built for long wear and easy washing. Cut a little roomier through the shoulder, finished with flat seams, and washed before they reach you so the first wash at home holds its shape.
Made to be grown out of
Soft cottons and hard-wearing seams, sized by age from 0 months up. Every boys' piece lists its age range on the product page, pulled straight from the maker's own size chart — so you pick 2–3 Years, not a guess at a letter.
This week's pulls
A rotating handful from across both collections. Refresh the page and the rail changes.
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Just off the cutting table
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Know the cloth before you buy it
Three weaves do most of the work in this collection. Here is how each one behaves after a month of real wear.
Combed cotton
The everyday weave. Breathes in Indian summers, softens with each wash, and takes print without cracking. Used across tees, shirting and most of the boys' range.
- Weight
- 140–180 gsm
- Wash
- Cold machine
- Best for
- Daily wear
Rigid denim
A firmer twill that holds its leg line. It fades where you bend rather than everywhere at once, which is the point. Expect a stiff first fortnight, then it is yours.
- Weight
- 11–13 oz
- Wash
- Inside out, cold
- Best for
- Hard wear
Linen blend
Cool, dry against the skin and honest about creasing. Blended with cotton so it keeps some structure through the day rather than collapsing by lunchtime.
- Weight
- 150–170 gsm
- Wash
- Gentle, line dry
- Best for
- Heat
Small label. Plain answers.
We list the weave, the weight and the measured size on every product page, because those three things decide whether a garment works for you. If something arrives wrong, tell us within seven days and we will collect it.
Prices are all-inclusive. The figure on the product card is the figure at checkout — no shipping bolted on at the last step, no handling fee.
On every order across India, with no minimum spend.
Unworn, with tags. We arrange the pickup where the pincode allows.
UPI through a PCI-compliant gateway, or cash on delivery.
GST included. What the product card says is what you pay.